Our modern world is completely
different from the world that existed many years ago. The knowledge we have of
ourselves and our whole entire universe has increased. Technological
developments have revolutionized the way we communicate with each other. Everyone
has their own 'personal brand' while not many of us have consciously cultivated
a brand, we have one, nonetheless. In our society nowadays we can choose to
guide and cultivate the brand, or we can allow it to be defined on our behalf.
In today's blog post I will explore what factors influence our online personas and in doing so how this affects how
others may perceive us.
For instance, if we take a normal
conversation with someone in real life it is most likely to be direct and
straight to the point as it cannot be as easily traced as if it was in a
virtual environment setting. What we post online is going to be there forever
as it is a lot more difficult to remove our digital traces in a world
containing technology that is constantly evolving. We do or say things in real
life we wouldn't normally post online. Everyone unconsciously does it. While
the longevity of what we post online remains, we begin to think about what we
choose to share about ourselves as it has a lasting impact that may affect our
personal brand in a good or bad way in the long run.
From my own personal experiences of
diving into social media at a young age, I feel I cannot resonate with my 15-year-old
self anymore as at 21 years of age I have matured and grown up.
For example, Kate Nash a social media manager, handled social media accounts for Frederick County Public school. One student responded to the school’s twitter account with misspellings, Nash saw an educational opportunity and responded. Her response sparked controversy and she was asked to delete the tweet and apologize to the student. Shortly afterwards she was let go from the job.
For example, Kate Nash a social media manager, handled social media accounts for Frederick County Public school. One student responded to the school’s twitter account with misspellings, Nash saw an educational opportunity and responded. Her response sparked controversy and she was asked to delete the tweet and apologize to the student. Shortly afterwards she was let go from the job.
Image 1: Consequences of online personas.
Michael Simmons once wrote "authenticity
is key in digital age", we choose how to develop our online persona by
being purposeful in what we share, auditing your very own online presence or
finding ways on how to produce good value.
To conclude today's blog post, understanding
what an online persona is has helped influence my own knowledge of what factors
influence how others perceive my online persona. Although you have full control
over your online persona, it is impossible to fully understand other people’s
online personas as they may only share a limited amount whether that
information is true or false is something to think about.
Bibliography:
- "6 People Who Were Fired For Social Media Posts - Workopolis Blog". 2019. Workopolis Blog. https://careers.workopolis.com/advice/6-people-who-were-fired-for-social-media-posts/.
- "The Modern World | Life Squared". 2019. Lifesquared.Org.Uk. https://www.lifesquared.org.uk/modern-world.
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